Stabilising Global Revenue Operations During a CRM Transformation at Mintel

How Fix Force Consulting partnered with Mintel to strengthen renewal visibility, improve commercial intelligence, and maintain revenue stability during a global CRM transition.

+10% Sales Boost

◈

3 Regions Global operations supported

◈

Enterprise CRM Salesforce → Dynamics

◈

1,100 Staff Migrated

◈

+10% Sales Boost ◈ 3 Regions Global operations supported ◈ Enterprise CRM Salesforce → Dynamics ◈ 1,100 Staff Migrated ◈

Who This Is For

This engagement is most relevant for organisations

Undergoing a CRM transformation (Salesforce, Dynamics, etc.)

Experiencing reduced internal technical capacity

Struggling with renewal visibility or forecasting accuracy

Managing multiple sales platforms without clear ownership

Operating across global revenue teams

Our Client

Mintel Group Ltd

Mintel is a global market intelligence organisation delivering subscription-based research and insight to enterprise clients across EMEA, APAC, and the Americas.

Its commercial operations support global sales teams responsible for enterprise subscriptions, renewals, and new business growth.

Client Perspective

“Fix Force played a critical role in stabilising and scaling our global revenue operations. They brought structure to complex systems, established a global service management capability, and became a trusted owner of several business-critical platforms. His impact was both immediate and lasting.”

Josh Drew
Global Commercial Strategy Lead, Mintel

The Challenge

Mintel was entering a period of significant commercial and technological transition.

The organisation was preparing to migrate from Salesforce to Microsoft Dynamics while supporting a global sales organisation responsible for enterprise subscriptions and renewals.

At the same time, internal platform ownership had reduced significantly, with systems previously supported by five developers now managed by a single resource.

Fix Force Consulting was engaged to stabilise operations and strengthen the commercial systems supporting revenue performance.

The Fix Force Approach

Fix Force Consulting partnered with Mintel’s Revenue Operations function to stabilise and optimise commercial systems during a period of transformation.

  • Implemented Jira-based service management across AMER, EMEA, APAC.

    • Defined workflows

    • Introduced governance

    • Launched service portal

    • Standardised prioritisation

    Result:

    Reduced mean time to close tickets by 14 working days on average, thereby removing Sales and Service blockers.

  • Built Salesforce-based renewal risk framework.

    • Risk indicators

    • Sales alignment

    • Pipeline visibility

    Result:
    +10% renewal success

  • Optimised millions of CRM records.

    • Better prioritisation

    • Improved routing

    • Clearer reporting

  • Owned and aligned:

    • Gong

    • Groove

    • LinkedIn Sales Navigator

  • Stabilised systems during Salesforce → Dynamics transition.

    • Backup solution (OwnBackup)

    • Decommissioning

    • Acquisition integration

    • Reporting