Lewis Smart

Founder & Technology Director

I’m a technology leader specialising in Salesforce platforms and enterprise CRM transformation, with a focus on helping organisations turn complex systems into measurable business outcomes.

Over the past decade, I’ve worked across financial services, media, public sector, and global SaaS organisations, leading large-scale transformation programmes, stabilising underperforming platforms, and building high-performing operational teams. My work has supported organisations managing trillions in assets, global customer bases, and highly regulated environments.

What I Do

At Fix Force, I provide Salesforce managed services that go beyond traditional support. I work with organisations to ensure their platforms are, not just running, but driving real value.

This includes:

• Defining and executing Salesforce platform strategy aligned to business goals

• Stabilising and optimising existing implementations

• Leading administration, governance, and release management functions

• Improving data quality, reporting, and operational visibility

• Driving user adoption through training, enablement, and change management

• Managing vendors and system integrators to ensure accountability and delivery quality

My Approach

I operate at the intersection of technology and business leadership.

Rather than focusing purely on systems, I focus on outcomes: improving efficiency, reducing cost, increasing revenue visibility, and enhancing customer experience.

My approach is built on:

• Clear governance and operational discipline

• Strong stakeholder engagement, including C-suite collaboration

• Pragmatic delivery with a focus on speed and value

• Building internal capability, not dependency

Experience Highlights

• Led Salesforce operations and optimisation within enterprise financial services environments supporting £1 trillion in assets under management

• Delivered global CRM stabilisation and transformation programmes across AMER, EMEA, and APAC

• Directed cross-functional teams of 20+ specialists across complex, multi-timezone programmes

• Drove measurable commercial impact, including revenue recovery, cost reduction, and operational efficiency gains

• Designed and delivered end-to-end Salesforce implementations, from strategy through to adoption and continuous improvement

Why Fix Force

Fix Force was created to provide a different kind of Salesforce partner: one focused on ownership, accountability, and long-term value.

I don’t just implement systems. I take responsibility for making them work for your business.

Whether you need to stabilise an existing platform, scale your operations, or define a clear roadmap for growth, I bring a leadership-led approach that ensures technology delivers real business impact.

If you’re looking for a Salesforce partner who combines deep platform expertise with strategic leadership, let’s discuss how we can support your organisation. Reach out below.